Anonymity is the achilles heel of fake reviews. Fake/incentivised reviews are growing in number but they all have one thing in common - almost all of them come from little-known sources, such as a one-off review in an online store or a post on a dubious website by somebody with an "admin" username. Simply put, well-established reviewers publish fake reviews a lot less.
This is why expert endorsements are the highest ranking factor in our meta rankings.
By using ReviewFinder not only you are getting better researched and articulated product opinions - you are also supporting independent product experts and enthusiasts who put real effort into reviewing products. Your clicks and views of their content translates into their real earnings - and less earnings for autogenerated spammy websites.